ADIDAS BOOST BLOCKBUSTER CAMPAIGN

in 2019 our team was asked to deliver the largest campaign in adidas' history. coined ‘blockbuster’, It was to deliver creative direction for 3 footwear product lines, 3 different consumer segments, and final deliverables to be used for every type of marketing channel. We developed a flexible system of art and communication to speak to the running, training and style consumer, all while maintaining a consistent visual language and celebrating the iconic, boosT.