ADIDAS HARDEN VOL. 2 CAMPAIGN

“Not everyone can relate to dunking, but any player can relate to changing direction.” – James Harden

disruptiON CONTINUED TO BE THE DRIVING CONCEPTUAL TERRITORY that we had established with HARDEN Vol 1. WITH HIS PERSONA ESTABLISHED, IT ALLOWED US TO FOCUS MORE DIRECTLY on THE product benefit: the ability to start, stop and change direction FASTER. We decided to put the consumer in the defender’s shoes with a first person POV look at what it’s like to guard Harden. GAS. BRAKE. COOK.

Awards:
Graphis Advertising Annual 2019 - Silver Award Winner
HOW - InHouse Outstanding Achievement