ADIDAS HARDEN VOL. 1 CAMPAIGN

By 2016, Harden had positioned himself as a disruptive force on and off the floor. a player who plays and sees the game differently, challenging the status quo and impacting the future of the game forever.

The HARDEN LOGO AND IDENTITY was established prior to the launch of his first signature shoe. Building off of the visual language and guided by the concept of DISRUPTION, we built the creative direction that informed our approach to photography, design, tone of voice and execution. From retail, digital, social, events, VR and more - we set out to Wake The Game UP.

Awards:
Graphis Advertising Annual 2018 - Merit Award Winner
HOW's InHouse Design Awards 2017- Sports Category - Outstanding Achievement Winner
Print Regional Design Annual 2017 - Far West Regional Design Award
Shorty Awards – Best use of Instagram - Winner
Shorty Awards – Best in Sports - Finalist
Clio Awards – Sports – Single Platform Social Media Campaign – Silver Winner
American Advertising Awards (ADDY) – Silver Winner
Rosey Award – Online Advertising - Winner