NAU RETAIL CREATIVE DIRECTION AND FLAGSHIP

the Nau retail Flagship was designed to be AS RESPONSIVE AND VERSATILE as the product they create. We developed a concept of ‘Outside in’ that explores transformations, transitions, and expressions of materials and design. nau retail Environment IS MODERN EXPRESSION ROOTED IN TIMELESS DESIGN. A CLEAN AND INVITING ENVIRONMENT UTILIZING SUSTAINABLE, PURPOSEFUL AND TANGIBLE ELEMENTS THAT PROMOTE FLUIDITY AND EXPLORATION. The goal was to MAKE IT FEEL OPEN, APPROACHABLE AND INVITING, ENCOURAGE CURIOSITY, DISCOVERY and ORGANIZED FOR MULTIPLE LEVELS OF INTERACTION.