ADIDAS 2021 Product direction

adidas footwear is photographed in a multitude of ways around the globe. our goal for creating the 2021 product direction was to develop a range of simple, studio executions to be adapted for all internal and external partners. The options were selected to offer interpretations for various needs of communication. We delivered detailed photography, lighting and set build direction, building in a menu of options and rationale. This system was created as a baseline and provided much needed reset for consistency of product expression.