WILSON SHIFT CAMPAIGN

Shift is a brand new franchise in the quiver of Wilson’s premium racket lineup.
Created in W|Labs, Wilson’s own innovation center, the shift uses unique and proprietary technology and engineering to give the player an advantage on the court by providing them with an extreme amount of spin. More Spin, More in.

The creative direction was developed to support and communicate the single most important benefit of the product, SPIN, and to express the beautiful, modern and simplicity of the design. All photography and motion was captured in camera.