ADIDAS CRAZYEXPLOSIVE BOOST CAMPAIGN

2015 rookie of the year andrew wiggins had already established himself as a powerful force and athletic phenom by the time we travelled to Minneapolis in the winter to photograph him for the crazy explosive boost campaign. While not a signature shoe, The CrazyExplosive BOOST was the highest tier adidas basketball shoe at the time. Sculptural product photography and black and white athlete imagery allowed us to developed A surrealistic visual language to support Andrew’s jaw-dropping athleticism, and allow product to pop all while staying rooted in sport authenticity.