ADIDAS DAME 3 CAMPAIGN

Damian Lillard is a true leader on and off the court AND IS RESPECTED as a musician, professional athlete, and a member of his community. For the Dame 3 campaign, we wanted to showcase Dame’s leadership and commitment to the communities that he uplifts: Oakland, Ogden and Oregon. We elevated Dame as the ‘People’s Champ’ by putting him shoulder to shoulder with fans, showing that when we grind together, we shine together. All Rise.

ADIDAS DAME 4 CAMPAIGN

Damian’s creative direction and persona was established by the time his fourth signature shoe was to be released. Unfortunately, the timeline for its release was bumped up 6 months so the ability to capture new athlete photography wasn’t an option. Building off of the ‘people’s champ’ direction and utilizing existing imagery along with new footwear photography, we were able to continue telling his story of leadership.