ADIDAS BOOST RETAIL CONCEPT STORE

Energy return and comfort will forever be the core of the performance benefit of boost. It was in its infancy of its impact in the cultural zeitgeist when we were asked to develop a conceptual retail store dedicated to and celebrating the technology through the sport of running. We were tasked to realize material palettes, window displays, interior image and graphics and wall and free standing fixture systems and then carry over the concept into a mobile retail execution.